A Pointless Text

Let’s write about nothing for a second. Just nothing. No thing. Not a single thing. No themes, no story’s, no internal message. The porpuse of this text itself is pointless. Pointless means ‘without a point.’ Consequently this means that this text has no point. Well, that’s unsurpring considering that I’m writing about nothing. Nothing = pointless? If pointless things are things which have no point, does that mean a ball is pointless?...

April 14, 2021 · 2 min · Frey Husted

Why 'Growth First' Is Not Always The Best Answer

A few months ago, I was lucky to be a witness of the rise and fall of a local coffee-subscription service. The concept was pretty simple: You pay a monthly fee of some 50 DKK (~8 USD) and receive a cup of coffee a day from your local barista. The target consumer would be a hard-working 20-something person walking to their workplace in central Aarhus every day. Then, during their daily commute, they would be able to pick up their usual morning-coffee....

March 5, 2021 · 3 min · Frey Husted